TIMO PFENDER

Since I am a salesman at heart, let's look at my persona as a product.

Why do people buy certain things, why do they choose one brand over the other?

As a costumer you might find 50 different types of skin cream on the shelves.

There are plenty of reasons why people buy a certain skin cream.

Price, visual appearance, results of test reports, experience from others...

Let's say you are the costumer.

You are not a customer that acquires things just because they are cheap.

So "price" is not the main focus.

Visual appearance might be a factor that is important to you.

Not overly import, though, since you don't want to buy something that looks the part but is of low quality.

You might want to take look at test reports, in order to find out if the product can stand experts tests.

You are quite possibly going to include experience from others into your consideration,

to see how the product works in real life situations.

Now, let's transfer this scenario to my application.

You are looking for a Key Account Manager.

You are not looking for the cheapest applicant, that's not the type of company you are, that's not the type of applicant I am. 

You want someone who represents your company in the best possible way, that includes manners, interpersonal relationships, a sense of fashion and an outgoing personality, as well as thinking outside the box. I am that person.

Test reports are equivalent to a degree. You can add a checkmark to that point.

If you include experience from others into your choice, I can clearly proof my expertise in this field through my previous professional experience.

I am the right man for your company.

Now it is on you to make a decision.

Which skin cream are YOU going to pick?

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